Aila Boler: Architect, Writer, Creative Professional

Since places have as much personality as people, I decided to immerse myself in this architectural language beyond books and communicate the charms of products and services. I promote projects, environments, brands and products to connect with the public in each case and remind them of what truly matters: the well-being and comfort that connects the client with the best version of themselves. I simply translate the messages and explore the possibilities of an immersive communication.

Photos: Xico Diniz

Aila Boler

Recognition

I am an architect, writer, marketing strategist, and founder of Boler Marketing & Communications, working at the intersection of architecture, art, design, and strategic communication. My journey has always been guided by a fascination with the relationship between people and places. I believe spaces speak. They carry memories, values, aspirations, and stories waiting to be understood. Whether through architecture, writing, or marketing, my work begins with the same question: how can we create meaningful connections between what exists and what is felt?

As the author of The Letters I Keep in My Backpack, an Amazon Brazil bestseller in the Travel and Tourism categories in 2022, I have learned that every place holds a narrative and every narrative has the power to transform the way we see the world. The same sensitivity that shapes my writing informs the way I approach brands, businesses, and creative projects: observing deeply, understanding context, and translating identity into presence.

Since 2020, I have collaborated with architects, designers, artists, creative professionals, and companies across the architecture and home décor industries, helping them communicate their value with clarity, authenticity, and purpose. My approach combines strategic thinking with aesthetic vision, creating narratives that not only attract attention but also build trust, relevance, and lasting relationships.

As a member of the International Academy of Brazilian Literature, I remain committed to the belief that storytelling is one of the most powerful tools for human connection. Literature has taught me that behind every project there is a story capable of inspiring.

I see communication as an extension of architecture itself. Both are acts of creation. Both shape experiences. Both influence how people feel, remember, and belong.

More than building brands, marketing strategies, or narratives, my work is about revealing meaning and helping it find its place in the world.

Aila Boler

Education

CENTRO EUROPEU COURSES, Curitiba, Brazil.

Luxury Market Course | Sep 2023 – Nov 2023
Online campus.

UNIEUROPA BUSINESS SCHOOL, Barcelona, Spain.

MBA in business management | 02.2021 – 01.2023
70% scholarship by the online campus.

UNIVERSIDADE FEDERAL DA BAHIA, Salvador, Brazil.

Architecture and Urbanism | 01.2014 – 01.2020

  • Bachelor Architecture and Urban Planning
  • Volunteer Monitor of “History of Architecture II” by Dr. José Carlos Huapaya Espinoza | 2019.

UNIVERSITY OF ADELAIDE, Adelaide (Go8), Australia.

Design Studies – Full sponsored split-site graduation program | 02.2015 – 02.2016

  • Valedictorian of PEP Completion Ceremony. Present project to Inspiring International University Leaders Program of the Faculty of Professions. Placed among the Best Projects at the final year’s design exhibition.
Book

The Letters I Keep in my Backpack

ISBN: 9786500377750

“What if you could see cities as people and talk to them?”

Discover countries like the Netherlands, Germany, Austria, the Czech Republic, Hungary, Australia and Brazil with a new perspective. Learn details about their cultures, architecture, and some of the secrets these places hold.

Aila Boler’s journey of self-discovery involves dealing with her own physical travels amidst many other metaphorical ones.

Traumatic relationships, overcoming fears, comical moments, and many travel tips from the perspective of an architect and writer.

Prepare to immerse yourself in The Letters I Keep in my Backpack as you construct yourself, while Aila reforms and deconstructs herself to build a concept she created: Emotional Architecture, because nobody needs to fit into just one space.